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What can social media have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only just begun taking advantage of in the past few years, however it’s essential to utilize it when you’re investing efforts in SEO. While the advantages of social media are not immediately apparent, they are crucial for SEO support. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagement occurs when people comment, like on, share or tweet about a piece of content. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to determine the content that people are most interested in and what their algorithm deems top-quality. A piece of content could also be indexed instantly whenever it’s attracting a significant amount of social interactions.
2) Link Building
The days of going out and soliciting websites to add links to yours. In the wake of Google’s Panda and Penguin algorithm SEOs must create links in the old fashioned way to create quality content that is linked-worthy. How do you get in touch with websites willing to link to your content if they are not directly approached as an «unnatural» link building practice? Social media can help. Social media allows you to post your content and share it with interested audiences who might be willing to link to your content, should it be worth linking to. People who promote your content to others and boost your authority.
3) Content amplification
You can write all the high quality content you want however, it will not get any traction without amplifying it. Sure, email marketing can be an excellent way to increase the reach of your the content, https://realgirls.fun/reynaimy477 but it’ll only reach those in your marketing database. It is possible to reach new audiences through social media. If you publish your content to your followers, they’ll share it with their own followings if they find it helpful. They will also be able to share your content with their followers, which will increase your reach. You’ll also get relevant traffic, inbound linking social signals, as well as brand recognition All of which can be used by search engines to make assessment of quality.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines will use your brand’s image and recognition to judge the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google’s trust as well as aid with brand-name searches.
5) Social Indexing
Search engines have been indexing social media profiles for some time now and this means that they show up in search result pages. This lets your brand appear on search results when you type in branded searches on more than just your company website. This gets better. Individual tweets from Twitter were once searchable and displayed in search results. This enabled your content to rank higher on the search results. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.